Marketing

Mastering Google Ads for Fitness Equipment Retailers: A Beginner’s Guide

Post author:Bridgers Fitness
Post published:September 19, 2024
Post category:Marketing

Hey there, fitness equipment retailers! Ready to pump up your digital marketing game? Awesome, because we’re about to dive into the world of Google Ads – a powerful tool that can help you reach more customers and boost your sales faster than you can say “kettlebell swing.”

I remember working with Mike, who owned a small fitness equipment store in Denver. He was great at helping customers find the perfect gear, but when it came to online advertising? Let’s just say he felt as lost as a newbie in a CrossFit class. We tackled Google Ads together, and within three months, his online sales had doubled. But I’m getting ahead of myself – let’s start from the beginning, shall we?

Why Google Ads for Fitness Equipment Retailers?

Before we dive into the how-to, let’s talk about why Google Ads is such a great fit for fitness equipment retailers. Picture this: It’s January 2nd, and Tom, who’s made a New Year’s resolution to get in shape, searches for “best home gym equipment” on Google. With Google Ads, your products could be right there at the top of the search results, ready to help Tom start his fitness journey.

Google Ads allows you to:

Reach people actively searching for fitness equipment
Target-specific locations (great for local stores)
Control your budget and adjust in real-time
Measure your results accurately

Now, let’s break down how to set up and run successful Google Ads campaigns for your fitness equipment store.

7 Best Practices For The Design Of Your Personal Fitness Website

Post author:Bridgers Fitness
Post published:May 18, 2021
Post category:Fitness Health Marketing

If it is time for your personal fitness business to have a new website then there are many factors that you need to consider if it has any chance of being a success in growing your business online. If we were to list them all they would fill the page, however, the website design specialists at www.slinkywebdesign.com.au advise that if you follow these 7 core best practices of website design then it is almost certain to be a website that achieves its aims.

Keep The Design As Simple As Possible

The last thing you want in the mind of any visitors to your website is confusion so the aim should be to make your website clean and simple. This should still allow you to have the design matching your branding, however, making pages over-complicated with excessive graphics, too much text, unnecessary links, and too many calls to action, must be avoided.

Ensure The Website Is Easy To Navigate

Your website may have many pages, and just as you want clear directions if you are in a strange city, the same principle applies to anyone who visits your website. You should have a menu bar on each page so visitors can easily move from one page to the next and back again if they wish to, and a ‘Home’ button should be visible at all times.