If it is time for your personal fitness business to have a new website then there are many factors that you need to consider if it has any chance of being a success in growing your business online. If we were to list them all they would fill the page, however, the website design specialists at www.slinkywebdesign.com.au advise that if you follow these 7 core best practices of website design then it is almost certain to be a website that achieves its aims.
Keep The Design As Simple As Possible
The last thing you want in the mind of any visitors to your website is confusion so the aim should be to make your website clean and simple. This should still allow you to have the design matching your branding, however, making pages over-complicated with excessive graphics, too much text, unnecessary links, and too many calls to action, must be avoided.
Ensure The Website Is Easy To Navigate
Your website may have many pages, and just as you want clear directions if you are in a strange city, the same principle applies to anyone who visits your website. You should have a menu bar on each page so visitors can easily move from one page to the next and back again if they wish to, and a ‘Home’ button should be visible at all times.
Ensure All Pages Open Quickly
As well as making it a more enjoyable experience for your visitors, page load speeds also influence Google when they are calculating your search engine ranking. Check each page in turn to assess its load speed, and try to avoid using huge files, especially in relation to media such as videos. An example to help this is having videos stored on your YouTube channel and watched via an embed link.
Have Consistent Branding Throughout The Website
Assuming you wish to grow your personal fitness business online, you will want to do all that you can to make your branding recognisable and memorable. A simple and highly effective way of achieving both of these is to ensure that the design of your website incorporates your branding with regards to logos, fonts, and colours throughout its many pages.
Have A Variety Of Content On The Website
There is a great teaching phrase that says ‘Show, Don’t Tell’, and you should seek to do this for those who visit your website. Instead of having all text content, which many websites mistakenly have, mix it up with other types of content. Videos, audios, images, checklists, surveys, and infographics are some options you have, and if you do some research, you will discover there are many more you can provide for your website visitors.
Fully Implement Onsite SEO
For your personal fitness website to gain traffic online it needs to rank well on search engines, especially Google. As part of the SEO plan for that to happen, you must have the onsite SEO 100%. This will range from having alt text in images to ensuring the metadata is accurate and these can all be achieved as the website is being designed and created.
Make The Calls To Action Unambiguous
This final core practice is quite simple, and that is to ensure that each and every call to action you want your visitors to take is clear and unambiguous. Confusion means visitors will avoid making any decisions so if you want them to enter their email address make that clear, or if you want them to ‘Buy Now’, do likewise.